Khalid Mohamed rated Fashion 3 out of 5, called the film a “must-try”, and wrote, “Excelling on the catwalk as well as in the moments of self-destruction, Ranaut’s is the terrific, show-stopping performance”. Sonia Chopra of Sify criticized the film’s superficial portrayal of the fashion industry and called the film a superficial take on the lives of models and a dumbed-down version of the workings of the fashion industry. The purpose of this research is to examine how consumers interpret and understand sustainable fashion production and how this informs their fashion consumption practice. This study aims to develop and test …