Where there’s positive momentum, the first driver will proceed to be digital channels, reflecting the trend established before the COVID-19 crisis and the reluctance of people in many nations to gather in crowded environments. Indeed, latest knowledge present that we’ve vaulted 5 years forward in shopper and business adoption of digital in a matter of months. Around the globe, we anticipate more than 20 p.c annual digital progress in in contrast with 2020. In 2021, the COVID-19 pandemic will accelerate industry tendencies, with purchasing shifting to digital channels and consumers continuing to champion equity and social justice. As fashion brands spend cash on new digital functions, they must work tougher than ever to guard their systems, companions, and customers. And more broadly, all-time-high vacancy charges mean manufacturers must find novel ways to draw and retain employees—as other industries compete onerous on salaries, sustainability, and job security.
- Further highlights included Christopher