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Check out her story for more inspiration to get began with this small business thought. If you’re like Brian and you’ve already considered an answer for an issue you encounter in your life — or you’re on the trail to doing so — then beginning a small business may be in your future. It can also be for you when you dream of clocking out of your nine-to-five job for the final time and becoming your personal boss.

The right insights can uncover new opportunities beyond monetization. A broad understanding of user lifetime worth may help you refine your consumer acquisition technique. And insights on how ads influence consumer retention might help you optimize total revenue whereas maintaining an excellent consumer expertise.

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